Benetton | Beirut, Iran
The architectural design is based on using ancient methodologies of carpet weaving from the region and translating them into a functional three dimensional building. This new Benetton Group building will be part of the urban fabric of Teheran and is creating a new
destination and landmark within the city. At the same time, the proposed building will be a new internationally recognized icon for the Benetton Group in a new and developing market.